WAYFAIR

RETAIL DESIGN PARTNER (STORE + FIXTURE) BRAND EXPERIENCE

THE NEW WAYFAIR STORE IS A BOLD AND CLEAR EXPRESSION OF THE ONCE DIGITAL ONLY BRAND IN THE PHYSICAL WORLD.

The Wayfair store is a true omni-channel experience, blending breadth of product, design inspiration, brand storytelling and the digital and logistical strengths of Wayfair under one roof. My team’s influence in this project was wide ranging as we partnered with the architectural teams on the design and look-and-feel while also amplifying the Wayfair brand in the store - signage and wayfinding, a 20’ digital screen with unique content, custom illustrated wallpaper, branded collateral, exit packaging, store uniforms and dress codes, interactive touch screens, a mural by a local artist, a bespoke in-store scent and a Wayfair branded cafe, all coming together to make a compelling and memorable experience for the Wayfair customer.